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Posted by on Mar 18, 2014 in Video Projects |

Hair Extensions International

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CLIENT:

Hair Extensions International – www.hairextensionsinternational.com/

BRIEF:

The aim for this project was simple – let people see how great hair extensions by Hair Extensions International look and also introduce people to the brand.

PROCESS:

This video was shot in two parts. The first during a photo shoot where I was able to work behind the photographer and capture the action. For the second part, I booked a white studio for three models to show off the HEI hair extensions. The final feel of this promo video was driven strongly by a combination of the music track, the energy provided by the models and the shooting style I adopted. Whilst on location we continued to shoot an entire training program with principal members of the HEI team.

OUTCOME:

The video was used extensively as both a promotional and training tool both on the internet and at expos around the country.

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