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Posted by on Mar 19, 2014 in Video Projects |

KPM Motorsport

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CLIENT:

KPM Motorsport – www.kpmauto.com

BRIEF:

This television ad style video was designed from the ground up for a local audience.  The local Car Wash is a place where people can watch a big screen while enjoying a coffee as they wait for their car to be cleaned.  The aim was to present KPM Motorsport as the local alternative for quality and reliable servicing.

PROCESS:

My approach to this project was to use an entirely different camera and support system to achieve the desired look. With a small crew and the very helpful KPM team, we were able to make good time in shooting this at both the KPM workshop and a prominent local street. The aim was to keep the shots filled with movement and interest so as to stand out amongst the other video content at the car wash. The right music track and a really great voice talent brought the finished product together well.

OUTCOME:

The finished video started playing immediately at the local car wash and was also placed on YouTube to increase it’s visibility.

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